I am doing a project and need to know what is important to garden club members in order to send them an email?

I am a co-op student and my marketing project is to email garden clubs and offer them free samples of the garden products the company I work for makes. The products are more expensive, electronic items so clubs will be given a choice of one of three products. I need to know how to approach the clubs in my initial email so I want some insight into what they value most (ie free products, education, etc). Should I just email and say "free product" or send them some research on a problem and how the products help solve it? Something else? This will help me choose my approach in order to get the largest response for my campaign. Any insight from gardeners/club members would be appreciated!

I am doing a project and need to know what is important to garden club members in order to send them an email?
Hi, I am the President of a garden club. Garden club members always like free items, but they are devoted gardeners so would want to have some "education" about the products, too. Choose something that would be "catchy" that relates to the product and how a gardener would "be happy to use the item" in order to make their plants grow better, brighter, bigger, etc. Or show them the 'value" of the product helping them to save $$$ in the long run. People will pay for an expensive item if they know it will really benefit them for a long time. You can email me at: coronadohasitall@yahoo.com and I could even give you email addresses to other clubs or members.
Reply:Garden Clubs are always looking for speakers at their meetings...maybe aproach them that way, and then offer the product for free once you've given a talk on it? Free is good!
Reply:The basic rules:

to share knowledge and information,

to exchange tips of gardening skills,

to practice safety in gardening,

to provide field trip in visits to each others' plot,

to organise trips to Gardens.



All these metioned may be utilised for your content in your text when disseminating your email.



www.myvideotalk.com/jerome
Reply:To be honest I wouldn't put free in the subject, many e-mail clients will consider that spam.



"Would you like to test upscale gardening equipment?"

or

"Is your club interested in testing electronic gardening equipment?"



If you put free on something it will eventually end up on one of those freebie websites. I don't think that is what you are interested in.



Hope this helps. Keep it simple. I would mention their club, that way it doesn't seem like spam and automatically get deleted.



Within the actual email I would explain exactly what you are doing. Give them examples of the products and maybe a testimonial.